Privacy Policy

1. Who We Are

This website (the “Site”) is operated by Royler, LLC, d/b/a BlueLightning (“BlueLightning,” “we,” “our,” or “us”). Our principal place of business is in the State of Florida, USA.

2. Scope of This Policy

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you:

• visit or interact with the Site,
• subscribe to our email list or complete any on-site forms, or
• otherwise communicate with us online.

It applies to all visitors, users, and others who access the Site, including those located in the European Economic Area (“EEA”), UK, and California.

3. Information We Collect

We do not intentionally collect sensitive personal information (e.g., health or financial data) through the Site.

4. How We Use Your Information

We do not sell personal information for monetary consideration.

5. Cookies & Similar Technologies

We (and our service providers) use cookies, pixels, and local storage to:

• remember user preferences,
• analyze traffic (e.g. Google Analytics, Jetpack),
• perform marketing and retargeting (e.g. Meta Pixel, LinkedIn Insight, TikTok Pixel, Pinterest Tag).

Where required, we obtain consent for non-essential cookies via a cookie banner or consent management platform (CMP).
You may disable cookies in your browser, but parts of the Site may not function properly.

6. Email Marketing

When you provide your email through our MailPoet subscription form (or equivalent), we use it to send newsletters, product or feature announcements, and occasional promotional content. Every message includes an unsubscribe link. You may also contact us at privacy@coey.com to be removed.

7. Third-Party Services

8. Sharing & Disclosure

We share personal information only:

1. With service providers who perform services on our behalf (e.g. analytics, email, hosting);
2. For legal reasons (court order, law-enforcement request, rights protection);
3. In connection with a merger, acquisition, or sale of assets, as allowed by law.

We do not allow service providers to use your data for their own marketing purposes.

9. Data Retention

We keep personal information only as long as necessary to fulfill the purposes described in this policy (e.g., active subscriptions), or as required by law. After that, we delete or anonymize the data.

10. Security

We use industry-standard measures to protect your data (e.g. HTTPS, encryption in transit, access controls). However, no method of transmission or storage is 100% secure.

11. Your Rights

European Economic Area & UK

You may have rights under the GDPR, including to access, correct, delete, restrict, or object to processing of your personal data. You may also withdraw consent at any time.

California Residents

We comply with the California Consumer Privacy Act (“CCPA”). California users may:

• Request the categories and specific pieces of personal information we hold,
• Request deletion of your personal information (with some exceptions),
• Request that we not “sell” or “share” your personal data—COEY does not sell data as defined under CCPA.

Submit requests via privacy@coey.com. We will not discriminate against you for exercising your rights.

12. Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal data, please contact us and we will delete it.

13. International Transfers

We are located in the United States. For data transfers from the EEA/UK, we rely on Standard Contractual Clauses and similar safeguards under applicable law.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted with a new “Last updated” date. Major changes will be highlighted or communicated where legally required.

15. Contact Us